Cara Santana-Leto
& Stephanie Suganami

Lil Luv Dog started because we wanted something better for our dogs.
Better care. Better ingredients. Better impact.
So we imagined pet care made with intention - clean formulas, thoughtful choices, and a lighter footprint on the world they run through. Everything we make is designed with our dogs and yours in mind. We’re lucky to share our lives with them - to be loved by them, and to love them back in the ways they deserve.

From one dog parent to another,
Cara & Steph

c-suite

MERCER SANTANA LETO

Chief Wag Officer

Results-driven leader specializing in enthusiasm, tail kinetics, and cross-neighborhood morale boosting. Credited with pioneering The Daily Zoomies initiative, boosting team spirit company-wide.

SHEPPY SANTANA LETO

Chief Happiness Officer

With over a decade of experience in joy management and emotional support strategy, Sheppy keeps the team grounded, balanced, and well-supported. A champion of workplace wellness and belly rub equity across the organization.

BINX SUGANAMI

VP of Fluff Relations

A visionary in interspecies diplomacy, cuddle negotiations, and good hair days. As brand muse, Binx oversees culture, aesthetics, and snack approvals with effortless charm.

our advisors

DR. PATRICK MAHANEY

Founder, CVO California Pet Acupuncture and Wellness, Inc.

Dr. Patrick Mahaney is a veterinarian having been in active clinical practice since graduating from the University of Pennsylvania in 1999.

GINA PAK

Founding Member and CMO, Blueland

Gina is a founder, advisor and proven general manager with expertise in strategy, marketing, and consumer experience. She currently advises women-founded and mission-driven businesses on scaling their businesses.

TARIRO MAKONI

Founder, Trademarked

Tariro Makoni’s, is a graduate of John’s Hopkins Univeristy, who’s expertise lies at the intersection of strategy, culture, and the consumer. At Amazon Web Services, she sits in an advisory role for the executive team, focused on growth strategy.

STEVEN BALL

Former CEO Zesty Paws

Steve Ball is a seasoned executive and entrepreneur with a proven track record in the pet and consumer products industries. Steve is the former CEO and board member of Zesty Paws, a private equity backed company in the pet supplements space.

DANIEL ROTMAN

Founder, CEO PrettyLitter

Founder and CEO of PrettyLitter a leading pet wellness company whose mission is to safeguard the health of our feline companions. PrettyLitter is the world’s fastest growing feline pet company.

STEVEN BLUSTEIN

Founder, CEO PrideBites

Entrepreneur and innovator, is the Co-Founder of both PrideBites Pet Products and Gembah Inc. He is an expert in lead generation, sales strategy, and product development.

COREY CHAVEZ

Owner and Founder, Corcha Balanced K9

Corey Chavez is the owner and founder of Corcha Balanced K9, a dog training company dedicated to helping dogs become well-adjusted family members and empowering owners through education in canine psychology.