the reason your dog doesn't smell like... dog
EWGVerified®
leaping bunny certified
clean ingredients
vegan
sulfate-free
lil luv dog is clean beauty for dogs, formulated to the standards of the shelf in your bathroom. we’re the first clean pet care brand, lick-safe and packaged to limit waste in our environment. our collection brings innovation to pet grooming, designed for in between baths and beyond. because your dog deserves the same standards you do.