the daily wipe, reconsidered.

the first EWGVerified® pet wipe

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the routine

clean beauty for dogs

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dry shampoo for dogs

The reason your dog doesn't smell like… dog

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@kisseskemi
cactus flower
dry shampoo $36
Cactus Flower
@vinnie.the.iggy
oat
@jacindabean
cactus flower
dry shampoo $36
Cactus Flower
@its.me.kygo
cactus flower
the daily wipe $24
Cactus Flower
@sarasafa19
oat
@luluthescruff
cactus flower
dry shampoo $36
Cactus Flower
annarosecarter_
cactus flower
the daily wipe $24
Cactus Flower

who we are

lil luv dog puts quality and sustainability first by reducing waste and prioritizing compostable and recyclable materials.

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the first pet care product to be EWGVerified®.

EWG Verification is a symbol of trust rooted in transparency. Products
earning the EWGVerified® mark are formulated without ingredients flagged as potentially harmful and assessed for both human and environmental safety. EWGVerified® products meet strict criteria:

  • No known cancer risk
  • No developmental or reproductive toxicity
  • Hypoallergenic
  • No known ecotoxicity risk
Learn more
dry shampoo

dry shampoo

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daily wipes

daily wipes

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“goop, but for dogs. their new beauty brand is going to the dogs. a line of upscale pet products from Lil Luv Dog is marketed like a beauty and lifestyle brand and is human-grade in quality”
“fancy pet shampoos have always existed, but this new wave of prestige beauty products for pets takes it to another level - clean beauty dry shampoo designed and formulated with your furry friends in mind”
“launched in August, Lil Luv Dog combines clean beauty products for pups with upscale branding and is the first pet care product to receive the Environmental Working Group’s stamp of approval”
“Lil Luv Dog is striving to create the standards that the pet category has always lacked”
"the brand has been over four years in the making, and the founders have spent significant time sourcing and researching ingredients. lil luv dog is certified by the Environmental Working Group (EWG)."

EWG verified

leaping bunny certified

clean ingredients

vegan

sulfate-free